1.6 million streams initiated on Amazon Prime – ProFootballTalk

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Amazon typically doesn’t release streaming numbers. For Thursday’s debut of live NFL game action, it did.

According to the NFL, 1.6 million viewers worldwide initiated a stream on Amazon Prime Video. Of those, 372,000 watched for an average of 30 seconds, with each viewer watching for an average of 55 minutes. (I don’t really understand any of that, either. I’m just the messenger.)

Those numbers, whatever they mean, don’t easily compare to traditional TV numbers,…

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