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When Luke Fickell was hired as the University of Wisconsin’s football head coach, a new era of UW football was underway. After his first season’s record of 7-6 — the same as the 2022 season — some may have expected more from the head coach who transformed the University of Cincinnati’s football program over his six years there.
But Fickell’s impact isn’t one of immediate profit. It’s a generational rebuild.
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