NFL divisional round averages record 40 million viewers, up 7%

Last weekend’s four NFL divisional round playoff games averaged 40 million viewers on television and digital platforms, the highest on record dating to 1988.

The viewer average is a 7% increase over last year and a 5% jump from two years ago.

Sunday night’s game between the Kansas City Chiefs and Buffalo Bills on CBS averaged a divisional round record 50.39 million viewers, according to Nielsen. The previous mark was 48.52 million for the Jan. 15, 2017, game between the Dallas Cowboys and Green Bay…